THE MECHANICAL BRIDE. Folklore Of Industrial Man. Inscribed by McLuhan.
New York: Vantage Press, 1951.
1st Edition. Hardcover. First Edition Inscribed by Marshall McLuhan on the front free endpaper. "For from Herbert Marshall McLuhan." Small 4to. 157 pp. A near fine copy in black cloth, white titles with slight cocking, in a better than very good price-clipped pictorial dustwrapper with a few closed tears, tiny nicks and some old tape reinforcement on the verso. Black and white illustrations and photographs throughout. A bright, fresh copy of this pioneering study in popular culture and the effect of advertising on society.
Item #34238 Price: US$920.00
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