New York: Vantage Press, 1951.
1st Edition. Hardcover. Signed by Author. First Edition Inscribed by Marshall McLuhan on the front free endpaper. "For.from Herbert Marshall McLuhan." Small 4to. 157 pp. A near fine copy in black cloth, white titles, in a better than very good price-clipped pictorial dustwrapper with a few closed tears, tiny nicks and some old tape reinforcement on the verso. Black and white illustrations and photographs throughout. A bright, fresh copy of this pioneering study in popular culture and the effect of advertising on society.
Item #29623 Price: US$1,475.00